Stop thinking about your blog as a nice-to-have addition to your website. It’s not.

Your blog is the front-line of your marketing. It’s the helping hand you extend to anyone that could use a little advice about your industry. It’s the foundation of a lead-generating machine.

When your business solves problems for potential customers online, you build trust, improve your SEO ranking, position yourself as an expert and generate traffic to your website. Once buyers are on your website, it’s time to deploy strategies that move them into your sales funnel.