Content Marketing vs Inbound Marketing

Many agencies and businesses are still asking just one person or one department to handle both content marketing and inbound marketing roles. Or they’re not treating the two distinctly.

Here at Impulse Creative, both are very distinct and necessary roles within the inbound methodology of delivering the right message to the right people at the right time.

While content marketing focuses on the creation of that message, inbound marketing is the broader work of targeting the right people, determining the kind of message they need, determining the best medium from pay per click ads to content offers and then distributing it at the right time.

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