Ideal Client Profiles vs Buyer Personas

The sad truth is that most companies and sales teams have NO idea who they are supposed to be talking to.

By my assumptions, if you are reading this blog, either you or someone at your company would agree that it’s time to get your stuff together, legitimize who your business is and understand who you should be talking to.

70 percent of marketers lack a consistent or integrated content strategy

This is a shocking statistic. As a marketer, you know that having a well-defined strategy for all profiles or personas, as well as different stages of the buyer’s journey, is the key to conversion success! Don’t let this simple process of defining your key audience stand in the way of building killer content.

Read the rest of this awesome blog here - https://www.impulsecreative.com/blog/ideal-client-profiles-vs-buyer-personas

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