Impulse Creative Buyer Persona Development

If there’s only rule you have to follow when creating marketing content, it’s this one: When you’re speaking to everyone, you’re speaking to no one.

Basically, the more specific your message is, the more successful it will be.

You have to give people a reason to buy. And my reason for needing your product might be totally different than “Joe Shmoe’s” reason. But how can you tell both of us exactly what we want to hear? By developing buyer personas!

A buyer persona is a detailed, written description of a specific type of customer you’re targeting. And there’s no better tool for honing your marketing messages.

Your team can help develop your personas through customer surveys, tech tools and interviews of your team.

When we’re finished, you’ll have all the information you need to strategically reach your buyers at the right time, in the right place, with the right message.

Learn More at