Personalize, Don't Generalize Your Marketing Messages

As any good marketer knows, you can't target everyone if you want a successful campaign. And as a marketer you probably have an idea of whom your ideal customers are. To be truly successful in this world of constant noise and interruption, you need to hyper-target your messages to your company's different Buyer Personas.

http://blog.chooseimpulse.com/marketing-to-humans-personalize-dont-generalize

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