Shared Success Making the Client a Part of The Process

Client. The word evokes certain feelings and carries both negative and positive connotations.

On the one hand, the client is the bread and butter of any business-to-business (B2B) organization. They are, in large part, the reason we get up in the morning. The work we’re tasked with doing on a client’s behalf has the power to seriously impact their well-being and long-term success. That’s a lot of responsibility.

Yet, on the other hand some clients just don’t understand. They don’t “get” our work. They can‘t comprehend why we make the decisions we do. And, in some cases, just never seem to be pleased with the results.

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