Transform your Business into a Video Superstar! 11 ways to Rock Video

By now, it’s no secret that you need to incorporate video into your business marketing, but when you’re just starting out, it can be hard to know where and when it’s most effective.

Whether they’re being used to replace content in your marketing or to supplement it, videos for your business should be driven by a purpose and towards a goal. Understanding your ultimate intent helps to narrow down your video opportunities and the form it should take, whether it’s alongside your other content or standing alone.

Two of the most effective ways of putting video to work for your business are giving your brand an authentic, human appeal and supercharging the buyer’s journey with a fresh, new take on the content we’d expect to find there.

Explore 13 practical ways you can use video to target both of those goals: