What is a Business Gatekeeper? (B2B)

In this Sprocket Talk episode of What Is, we dive into the B2B world of gatekeepers. You can also have gatekeepers in the B2C world as well.

In this video, we talk about what a gatekeeper is, the role they play, and how to make them an advocate that loves you.

*** More Information ***

Become part of the community: http://bit.ly/2TMuMkO

Want to learn about more http://bit.ly/2V12iDM sales, marketing, and service terms?

Watch HubSpot updates: http://bit.ly/2YRhTF2
Watch HubSpot tutorials: http://bit.ly/2YQaC8m

Watch Sprocket Talk Unpacked: http://bit.ly/2YUXtdY
Watch more HubSpot Conversations tutorials: http://bit.ly/2YValkH

Learn more about Sprocket Talk:
https://sprockettalk.com

Learn more about Impulse Creative:
https://impulsecreative.com

Learn more about HubSpot: http://bit.ly/2PuHaQh
Learn about HubSpot workshops: http://bit.ly/2Z0uy8G

#hubspot #hubspotcrm #sprockettalk #hubspoteducation #marketing #sales #service #business #inboundmarketing #marketingtips #contentmarketing #biztips #marketinghelp

TRANSCRIPT

So today's topic is Gatekeeper. Are we talking about Cedar Point’s rollercoaster The Gate Keeper? NO! Or the loss prevention company Gatekeeper Systems? NOPE!

So… What is it?

Let’s break down the gatekeeper definition.

He or she is a person who controls access to something - in a literal sense they might be a gate attendant like a security guard…

but in this context we’re talking about the person who controls your access to a person: the decision makers in a buying decision.

Most often this happens in a B-2-B situation. You don’t get access to the C-Suite without going through a Gatekeeper.

And research shows that you have to convince seven people to do business with you in the B-2-B world.

Seven. So it may not even be one gatekeeper… it may be multiple!

Why is it important for your company?

The gatekeeper is essentially a locked door standing between you and the person or people you need to speak with in order to close a deal.

If you don’t explain yourself in the right way, your message will never be delivered.

So you need to know who the gatekeepers are, what speaks to them and how to turn them into ambassadors for you.

How does the gatekeeper affect your marketing and sales and what can you do about it?

1 Understand the gatekeeper.

Maybe you can make this a buyer persona so you can understand their pain points and speak their language.

Understanding the gatekeeper will help you focus your marketing efforts on them first, then the ultimate decision maker.

In fact, you might even be able to empower the gatekeeper to bring their boss the idea and make them the hero.

2 Which brings me to point number two… Earn the gatekeeper’s trust.

Whether it’s the “Executive Assistant’s Guide to Corporate Travel” or the “Marketing Manager’s Checklist to Wow the CMO” … creating the right content to earn their trust is critical.

A second part to this point to consider is this: connect with them on social media like LinkedIn.

If business comes down to relationships, you want to cultivate one with the gatekeeper in a professional manner.

Now that you know what a gatekeeper is and why gatekeepers are important, make sure you are implementing it for your company’s success.

Oscar Davis October 12, 2019 11:36 AM Delete

I have seen many videos by this guy, he is amazing. I once watched his video about starting a company and he gave some pretty legit points about it. His information is accurate and most interesting.

josephsmith June 19, 2019 07:28 AM Delete

I have study such statistics before however did now not have clear the concept of what is discussing on the moment. But now after studying the manual, you've got shared above I have understood the actual issue is discussing there Web Design Company. By the way, I am doing work in a Please do proportion extra facts right here regarding this so that I will research deeply about it.

Shehroz Qasim May 03, 2019 09:20 AM Delete

I have read such information before but did not have clear the idea of what is discussing on the moment. But now after reading the guide, you have shared above I have understood the actual thing is discussing there. By the way, I am doing work in a web design agency. Please do share more information here regarding this so that I will learn deeply about it.

Add a comment...
Post as (log out)