What is Brand Debt and How to Avoid it

The terms “tech debt or technical debt” are widely understood among developers. They’re the implied cost to fix a project later because someone chose a short-term, easy fix rather than spending time applying the best possible solution now.

Most people have experienced this, in the form of regretting some kind of shortcut when it inevitably does more harm than good. Brands and branding are no different.

When you’re creating and publishing branded content (and you’re creating a ton if you’re using an inbound marketing approach), you risk accumulating brand debt. Anything that’s “off-brand” adds to that negative balance. But instead of a direct financial cost, this kind of debt impacts consumer trust.

Trust is a dangerous asset to gamble with.