What is Content Marketing and Inbound Marketing and what is best for your company?

In the Sprocket Talk What Is episode, we dive into the world of Inbound Marketing versus Content Marketing.

We talk about what version of marketing is best for your company.

We also give you three ways to use Content Marketing and Inbound Marketing at your company today.

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So today's topic is inbound marketing versus content marketing.

Let’s start with defining each.

Content marketing involves the creation and sharing of online content like videos, blogs, and social media posts.

It does NOT explicitly promote a brand but aims to generate interest in its products or services.

Meanwhile inbound marketing is the technique for drawing customers to products and services via content creation, social media engagement, search engine optimization and branding.

Think of it like a magnet for customers.

So… Why are these important for your company?

The fact is, the world has changed.

The consumer has the power because they have the internet.

Stats show that buyers are much further down their decision path now than any other time in history.

They’re going to the web for answers.

We’ve also all become very good at tuning out advertising.

We stream TV and skip commercials.

We have ad blockers on our browsers.

We change the channel on the radio - or go to streaming music.

So ads aren’t as effective as they used to be.

Which means… If you aren’t using content marketing or inbound marketing to reach them, you’re missing out.

The question now becomes - which is better? Inbound marketing or content marketing? And how can you use the winner for your marketing?

Drum roll please… Here’s the answer!

It’s not an either-or situation!

Basically, you can’t do inbound without content.

And content without inbound is just traditional advertising.

Think of like this.

Inbound marketing is the vehicle that gets you to your customers.

Content marketing is the fuel!

Now that we have that down…

Here are three inbound marketing examples using content marketing… to help you grow your business!

1 Maybe you have some deep insight into your industry, data points and examples that tell a story… Create an infographic!

Then you can take that content marketing and then put inbound marketing to work in the form of a guest blog post, snippets of the infographic for social media posts like Instagram and include an announcement in your company’s email signatures.

2 Got something to say?

Create a video! Then you can optimize it for search, share it in social media, and email your supporters/fans/customers.

You could even ask people to share if they find value in it. Having others share your content is a great measurement of quality content.

3 and Finally… since you’re an expert in your niche, create an industry report.

Then you can break up the content into smaller pieces and blog about it.

You can also take the information to other sites and guest blog.

You can also take the information on the digital road and go on podcasts as a subject matter expert.

Of course, make sure the report is available as a download on your site, too! This could even help in the P-R world and bring the media to you!

Now that you know what content marketing and inbound marketing each is … and why inbound marketing and content marketing are important, make sure you are implementing them for your company’s success.