What is Sales Pipeline and Why are They Important?

What Is A Sales Pipeline

Today's topic is answers that exact question!

A sales pipeline, also called a sales process, is a specific sequence of actions that a sales rep needs to take so they can guide a prospect from a sales qualified lead to a customer. Once each pipeline stage is completed, the prospect is advanced to the next stage.

These stages are Prospecting, Qualification or Meeting, Consideration, Decision or Proposal, and Closing. 

Why is the sales pipeline important for your company?

It’s all about measuring, analyzing and iterating, right? A sales pipeline helps you track the progress of deals that your sales team is currently working on and expect to close within a reasonable amount of time.

From here you can plan your needed services, products, future marketing, and other company-wide initiatives. You can also plan for the ebb and flow of business. 

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